Action Figure Insider » Hello Kitty and MetaGaia Launch Radically New Metaverse Experience

Explore Hello Kitty Themed Digital Destination in AI-enhanced Metaverse


Hong Kong – July 19, 2023 – MetaGaia, an AI-enhanced open metaverse, today launched the exciting metaverse destination Hello Kitty Seven Wonders with Sanrio Hong Kong, a lifestyle brand with pop icon Hello Kitty and other beloved characters. The Hello Kitty Seven Wonders digital destination in MetaGaia features Hello Kitty-themed digital items and activities in MetaGaia, giving fans a chance to build their own community and interact with their favorite characters in a new virtual world. 

Download the MetaGaia app here.


Advokate Group, the parent company of MetaGaia, brings a wealth of expertise in creating virtual spaces within the metaverse. MetaGaia stands out as the first metaverse to offer AI-powered companions, augmented reality games, social features, brand shopping and digital asset purchasing. This dynamic platform provides Hello Kitty fans with a unique and immersive experience with Hello Kitty and Friends characters. 

Fans can also mint a Wonder Pass to earn extra benefits, including a starchip bonus, daily check-in bonuses and access to exclusive areas in Hello Kitty Seven Wonders. Fans who mint a set of 4 Wonder Passes can also become a Wonderlord with additional perks including building and decorating a custom space in the metaverse destination.


To embark on this extraordinary journey, users are encouraged to download the MetaGaia app to access Hello Kitty Seven Wonders in MetaGaia. It’s a remarkable blend of technology, creativity, and beloved characters that promises to reshape the way fans engage with the Hello Kitty universe.

“We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia,” said Gordon Kwok, CEO of MetaGaia. “The MetaGaia metaverse offers endless possibilities for exploration and socialization, and the addition of Hello Kitty will enhance that experience for our users.”


Additionally, a Hello Kitty Seven Wonders in-person event opened last week at Citygate Outlets, Hong Kong’s leading outlet mall. This temporary pop-up event enables visitors to enjoy augmented reality experiences through the MetaGaia app, blending the digital metaverse with tangible real-world interactions featuring Hello Kitty characters. Wonder Pass holders, or Wonderers, will have extra perks at the offline event like access to mini games. Attendees can also browse Hello Kitty merchandise and participate in mini games located throughout the mall. The pop-up event is scheduled to run until August 31st, providing an exciting opportunity for fans to immerse themselves in the Hello Kitty universe.


About Sanrio Hong Kong

Sanrio Hong Kong is one of the subsidiaries of Sanrio Japan. Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, and home to many other beloved character brands. Since 1960. Inspired by the vision of “One World, Connecting Smiles”, Sanrio aims to shorten the distance between people and spread the circle of happiness even further. Sanrio’s breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores.


About Advokate Group

Founded by MIT alumni, the Advokate leadership team brings business acumen from Blackstone, BlackRock, Sony-Ericsson and Wells Fargo. The Advokate Group has overseen the release of multiple successful blockchain applications, and its flagship MetaGaia is the first metaverse to enable consumers to explore the metaverse with AI-powered companions, AR games, socialize, shop brands and buy virtual real estate. Game developers from Final Fantasy, Zynga, Walt Disney and Ismole ensure the best gaming experience.


For more information on MetaGaia and the partnership with Sanrio Hong Kong, please visit the MetaGaia website, Twitter, Instagram and Facebook.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

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