Action Figure Insider » @Mattel Unveils Additional Products Celebrating Barbie™ The Movie

Following the widely — and wildly — successful debut of BARBIE in theaters, new products feature even more looks inspired by scenes in the film

EL SEGUNDO, Calif.--(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) announced today an expansion of the Barbie™ The Movie product collection inspired by the BARBIE™ film created in partnership with Warner Bros. Pictures. Barbie The Movie, now in theaters, has not only captured the hearts of audiences worldwide, but has shattered multiple box office records while surpassing $1 billion at the global box office and seeing Greta Gerwig make history as the first woman to reach the milestone as a solo director.

The expanded collection features new looks worn by the film’s iconic Barbie and Ken characters, as well as exciting additions including a “Weird Barbie” doll inspired by the beloved character and a 4-pack of Hot Wheels® Corvettes inspired by Barbie and Ken’s cars in the film.

“We are thrilled to see how much love and excitement Barbie The Movie has already sparked among fans,” said Lisa McKnight, Executive Vice President and Chief Brand Officer, Mattel. “With the latest editions to the collection, we are offering even more ways for fans to immerse themselves in Barbie Land and celebrate the characters and stories they see on screen. Barbie continues to be the cultural event of the summer, and as we chart Mattel’s path forward, she will continue to serve as an icon of empowerment and inspiration for generations to come.”

The expanded collection of Barbie™ The Movie products includes:

  • Barbie The Movie Ken Doll in Inline Skating Outfit: Wears a retro-inspired sleeveless jacket, athletic shorts, and matching visor, recreating the iconic skating look worn in the feature film.
  • Barbie The Movie Doll in Inline Skating Outfit: Sports a neon leotard, electric pink biker shorts with a matching visor, and neon green skate gear, inspired by the iconic skating look worn by Margot Robbie as Barbie in the film.
  • Barbie The Movie Doll in Pink Power Jumpsuit: Wears a bubblegum-colored jumpsuit, chunky oversized sunglasses, a colorful hair scarf, and white wedge sneakers, inspired by one of the film’s iconic scenes.
  • Barbie The Movie Ken Doll Wearing Faux Fur Coat and Black Fringe Vest: Models a black moto-fringe vest, and a matching ‘KEN” belt bag under the super swaggy faux fur coat recreating one of Ken’s most unforgettable film looks.
  • Barbie The Movie Ken Doll Wearing Black and White Western Outfit: Embodies the ultimate urban cowboy in a western outfit, including a vintage white embroidered shirt, cowboy hat, boots, and black belt.
  • Barbie The Movie Weird Barbie Doll: Wears a bright pink dress with colorful artwork and puffy sleeves, complete with green snakeskin boots and short, tousled hair to emulate a doll that’s been “played with too much.”
  • Hot Wheels Barbie Corvette 4-Pack from Barbie The Movie, Set of 4 Premium 1:64 Scale Die-Cast Cars: Inspired by the cars in the film, each Corvette in the 4-pack set is 1:64 scale and has elevated deco execution with Real Riders tires and Metal/Metal body and chassis – including a never-before-seen yellow corvette based on the car Ken drives in the film.

The expanded Mattel collection of Barbie™ The Movie products builds upon the initial June 2023 launch of movie toys from UNO®, Hot Wheels, Fisher-Price®, MEGA™ and Barbie. These latest items are available in collectible packaging and are available for pre-sale now at retailers nationwide and Mattel Shop for an SRP of $25 to $75.

About Barbie The Movie

To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents A Heyday Films Production, A LuckyChap Entertainment Production, An NB/GG Pictures Production, A Mattel Production, “BARBIE,” directed by Greta Gerwig, starring Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams. The film is distributed worldwide by Warner Bros. Pictures and is currently in theaters everywhere.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

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